How is a 100% natural Aimée de Mars perfume created?

Creating an Aimée de Mars perfume involves following a precise, artisanal, and vibrant process, guided by intuition, the tradition of perfumery, and an absolute commitment to naturalness.

1. The creative intention: the starting point of every perfume

  • At Aimée de Mars, a perfume does not begin with market research or a trend. It begins with an emotional intention.

    For Valérie Demars, perfumer and founder, creation is born from inner listening.

  • A feeling, an encounter with a plant, a flower, a place, or an atmosphere. Before any formula, there is this intention set: to translate an emotion into a fragrance.

    This step is essential. It defines the olfactory direction, the energy of the fragrance, and its emotional impact.

2. The olfactory structure: the backbone of the perfume

  • "Creation begins with a founding accord of three notes (top, heart, and base).
    It is the central structure of the perfume, its backbone. Then the materials, the plants come to me little by little to complete this original accord. Are they whispered to me by the universal consciousness? I like to think so," confides Valérie Demars.

    Now the proportions of each material to be used in the perfume composition must be defined. Gradually, the formula evolves according to the classic method of Jean Carles, a pillar of French perfumery.

  • This method structures a fragrance into three layers (top, heart, base) according to a codified balance:

    • about 25% top notes for immediate impact and freshness,
    • 45% heart notes for the identity and central theme of the fragrance,
    • and 30% base notes for longevity, trail, and signature.

    This framework serves as a fundamental guide, which the creation can then refine, soften, or reinterpret.

    Each fragrance requires between 10 and 100 trials, depending on inspiration and clarity of intuition. And while olfactory sensitivity is innate, the perfumer’s skill sharpens with experience, repetition, and attentiveness.

3. A charter without compromise: 100% natural, petrochemical-free

  • All Aimée de Mars perfumes adhere to a strict formulation charter, free from phthalates, synthetic musks, and petrochemical-derived ingredients.

  • Each perfume includes the following raw materials used:

    • organic wheat alcohol,
    • spring water from St Genulphe,

    • essential oils and natural isolates
    • stone elixirs and flower elixirs

4. Three types of concentrates at the heart of Aimée de Mars perfumes

Each fragrance is based on the combination of three distinct concentrates:

1. The fragrance concentrate
It defines the olfactory signature and the unique action of each perfume: top, heart, and base notes.

2. The active core of 21 essential oils
A synergy specific to Aimée de Mars, designed to act on emotional balance.

3. The Aimeenolide®
It is the "musk" or natural fixative signature of the house, ensuring the perfume's longevity.
It is made exclusively from natural materials: ambrette, iris, carrot, sandalwood…
A true expertise in natural perfumery.

5. Formulation, maturation, and maceration: the alchemy of naturalness

Once the concentrates are weighed precisely:

  • the three concentrates are combined,
  • the mixture undergoes a maturation phase for 15 days to 1 month.

Next comes the maceration:

  • addition of organic wheat alcohol and spring water, along with energized floral or mineral elixirs
  • resting time of 15 days.

This step is crucial in natural perfumery. Indeed, essential oils each contain between 100 and 200 constituents. They need time to harmonize and unify.

The maceration is then stopped by:

  • chilling at 4°C,
  • fine filtration to remove waxes and insoluble materials.

The perfume is then ready, stable, vibrant, and true to its original intent.

The result

A 100% natural perfume, crafted according to the alchemical rules of original perfumery, combining emotion, technicality, and naturalness, and affecting both the senses and inner balance.

Frequently Asked Questions

Why do we refuse all forms of petrochemicals in our perfumes?

Because human health and respect for living beings are non-negotiable. Materials derived from petrochemicals can contain or generate endocrine disruptors, which are linked to hormonal disorders, fertility issues, or certain diseases. At Aimée de Mars, we choose to exclude these substances to offer perfumes that are 100% good for the body, as part of a holistic approach to well-being.
How does a 100% natural perfume affect the body and emotions differently?

Natural materials carry living information. Unlike synthetic molecules, they interact with our physiology, nervous system, and cells. Through olfaction, they communicate directly with the limbic system, the seat of emotions and memory, and can support our states of serenity, confidence, and inner balance.
What is Aromaparfumerie® and why is it not a perfume like the others?

L'Aromaparfumerie® is a holistic approach that connects natural fine perfumery, aromatherapy, and olfactotherapy. Each fragrance is designed as an emotional companion. Thanks to the essential oils and the various vibrant components it contains, it supports joy, self-love, inner security, and emotional movement, far beyond simple olfactory pleasure.
Why do you use only natural raw materials like flowers and woods?

Because plants are alive. Through distillation, they offer their fundamental elements: their fire, their water, their memory. When their scent enters us through olfaction, the same process happens inside. What was frozen can start flowing again. The energy of life and emotions regain their natural movement.
What is the role of essential oils in Aimée de Mars perfumes?

Each fragrance contains an active core of 21 carefully selected essential oils. This unique synergy works on emotional balance, supports the nervous system, and accompanies inner states. The essential oils are not there to "perfume," but to act with subtlety and depth.
What is Aimeenolide® and why is it unique?

L'Aimeenolide® is the signature natural fixative of the house Aimée de Mars. It replaces synthetic musks with a 100% natural blend based on ambrette, iris, carrot, and sandalwood. It ensures the longevity, trail, and depth of the fragrance while respecting the skin and olfactory balance.
Why is the maceration of a natural perfume so long?

Because time is an essential ingredient. Each essential oil contains between 100 and 200 components. They need time to harmonize with each other. Maceration allows this gentle alchemy, comparable to that of a fine wine, to create a stable, balanced fragrance that stays true to its original intent.
How long does it take to create an Aimée de Mars perfume?

Each creation requires between 10 and 100 trials. The formulation evolves through intuition, experience, and olfactory listening. Creating a natural perfume is a precise and vibrant artisanal craft that cannot be standardized or rushed.
Do Aimée de Mars perfumes last as long as conventional perfumes?

Yes, thanks to a controlled olfactory architecture and Aimeenolide®. The wear is natural, evolving, and respectful of the skin. The fragrance lives with you, transforms, and reveals different facets over the hours, without saturation or a fixed effect.
Are Aimée de Mars perfumes suitable for sensitive skin?

The formulas are designed to be as gentle as possible on the skin. The absence of harsh synthetic molecules and petrochemical fixatives greatly reduces the risk of intolerance. As with any natural product, a preliminary test is recommended in case of hypersensitivity.