Aimée de Mars, a Mission-Driven Company

Our mission

By becoming a Mission-Driven Company, we officially embed this vision into our bylaws, in accordance with the PACTE law. Beyond the economy, we are committed to having a positive impact on people and the planet.

Our mission: to create natural perfumes, carefully crafted to affect the body, mind, and emotions. Each fragrance is designed as a wellness ritual, using synergies of natural, organic, vegan, and environmentally friendly ingredients.

At Aimée de Mars, beauty is an act of Pleasure & Awareness.

Objective 1: Care for the Earth through a continuous quality approach

  1. Towards a 100% natural catalog by 2030
  2. Create scented products with high vital energy.
  3. Develop collaborations with fair and caring producers

Objective 2: Aim for economic sobriety

  1. Favor local manufacturing
  2. Reduce plastic and prioritize recyclable packaging
  3. Develop return systems and refills

Goal 3: Promote well-being and social engagement

  1. Co-create with inspiring people
  2. Promote employee well-being
  3. Share our educational approach and well-being rituals
  4. Improve the online customer experience
  5. Financially support associations through revenue
  6. Get involved in the inclusion of people with disabilities

Download the full report

Read our 2024 Mission Report