A natural creation with awareness
I compose more with my heart than with my head: letting the plants come to me for the message they have to convey to us.
This is how the composition of the 21 essential oils of the active heart present in each perfume came about, as well as by applying the principles of aromatherapy and olfactotherapy.
The olfactory notes of the active heart present in each perfume work to provide overall well-being.
Then each perfume has a unique effect thanks to its specific composition, a unique trail that reveals a character, a personality, and releases our emotions:
joy of living, relaxation, self-confidence, grounding, opening of the heart, self-expression, radiance...
The sense of smell is the only one of our senses that goes directly through the unconscious.
The scent notes we perceive when smelling a perfume pass directly through the subconscious, into our limbic brain.
As the seat of our emotions, it plays a major role in our daily behavior. A perfume is always associated with a memory, based on our experiences or olfactory history.
This is how the perfumes we breathe trigger reactions in our behavior and body without us being aware of it.
Our natural formulation charter
Comparison between a conventional perfume and a natural Aimée de Mars perfume
The creation of a perfume holds many mysteries, and reading their composition is often difficult and obscure.
To avoid being copied, the formulas often remain secret; you do not see the detailed composition but only “FRAGRANCE.”
Perfume manufacturers are not legally required to disclose their entire composition, only the allergens present. Thus, it is difficult to distinguish between a perfume using natural raw materials and a conventional perfume.